4 Simple Ways To Promote Your Published Work
- Maria Jungers
- Apr 4
- 2 min read
Congratulations! Your work is published—now what? Whether it's an article, book, or poem, getting published is just the first step. The real challenge? Making sure your audience finds and engages with your work. (I know, suddenly you’ve gone from writer to marketer—fun, right?) But don’t worry, promotion doesn’t have to be overwhelming. Start with small, manageable steps, and before you know it, your readership will grow.
Here are four simple ways to promote your published work and grow your readership.
1. Leverage Social Media
Social media platforms like Instagram, Twitter, Facebook, and LinkedIn are powerful tools for reaching readers. Here’s how to maximize their potential:
Create Engaging Posts – Share excerpts, behind-the-scenes insights, or your inspiration for the piece.
Use Hashtags – Research and use relevant hashtags to increase discoverability (e.g., #Womenwriters, #Writercommunity, #poetry).
Tag Relevant Accounts – Mention publishers, literary journals, or influencers who might amplify your post.
Engage with Your Audience – Respond to comments and start conversations around your work.
2. Collaborate with Other Writers and Creatives
Networking with fellow writers and creatives can boost visibility. Ways to collaborate include:
Guest Blogging – Write guest posts for established blogs in your niche.
Podcast Interviews – Reach new audiences by discussing your work on relevant podcasts.
Cross-Promotion – Share and support each other’s work on social media.
3. Engage with Literary Communities
Join literary spaces to connect with readers and fellow writers:
Online Writing Groups – Participate in forums like threads, Facebook writing groups, or Discord communities.
Attend Literary Events – Join book fairs, open mics, or virtual readings to showcase your work.
Submit to Journals & Magazines – Keep submitting to gain more exposure and credibility.
New to submitting your work? If you're just starting out or want to refine your submission process, read our most-viewed article
This blog breaks down everything from choosing the right journals to organizing your literary journal submissions—perfect for writers ready to take the next step.
4. Optimize Your Author Platform
Having a strong online presence makes it easier for readers to find and follow your work:
Create a Personal Website – Include an author bio, portfolio, and links to your published pieces.
Maintain an Updated Portfolio – Showcase all your publications in one place.
Use SEO Strategies –Optimize content with keywords so readers searching for related topics can find your work.
Promoting your published work takes time, but with a consistent strategy, you’ll expand your audience and increase engagement. The key is to be authentic, persistent, and open to new promotional opportunities. Start with these four approaches, and watch your readership grow!
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